Meet the founder

I've always negotiated with my skills instead of my wallet. As someone who's worked at companies like Google and in the creator economy, I know how to trade expertise for opportunities I couldn't otherwise afford. That's exactly what Footprnts does for students.

I'm Tia, former Technical Program Manager at Google, former Head of Social at a startup, and Michigan State alum. While at Google, I managed social media alongside my day job, proving you can absolutely create content while handling demanding commitments like school.

Here's what I noticed: Universities spend millions on marketing that doesn't convert. Students create authentic campus content for free. And 65% of Gen Z wants to be creators—but nobody wants to watch creators who only make content about making content. We want creators with real lives.

Footprnts bridges that gap. Students fund their education while building creative careers. Universities get enrollment-driving content. Everyone wins.

I'm starting with Michigan universities and expanding nationally. If you're a university admin ready to rethink enrollment marketing, or a student creator ready to get funded, let's talk.